Product Marketing

Product marketing creates the resources that power both the customer experience and internal efficiency.

I build positioning, tools, and content that make it easier for customers to find what they need and take action on their own, freeing up bandwidth across sales, marketing, customer success, and operations teams.

By turning complex information into clear, accessible assets, I help organizations scale faster, strengthen customer relationships, and create a smoother path to adoption and growth.

See the Results

See the Results

Product Marketing

GTM Strategy

Cross-Functional Enablement

Buyer-Focused Messaging

"Becca is great at taking feedback, strategically thinking through our approach, and of course, the basics like being on top of deliverables and delivering high-quality design and copy. My team really loves working with her too- I've literally only heard positive feedback!"

VP of Product