Brand &
Design
I build brand and design systems that make it easy for teams to bring the brand to life consistently.
From voice and messaging to visual identity and creative execution, I create foundations that not only connect with audiences but scale across the organization.
Every asset is crafted with purpose to strengthen positioning, support go-to-market efforts, and drive long-term brand growth.
Brand Development
Brand Strategy and Voice Development
Visual Identity Design and Execution
Scalable Brand Systems and Templates














Design
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Because of my holistic background in marketing, I approach graphic design with an end-to-end mindset.
I design with copy, brand voice, and business goals in mind, creating assets that not only look great but also tell the right story.
This approach allows me to build scalable templates that teams can easily use and adapt. Whether it is Adobe Creative Suite, Canva, Google Suite, Figma, or any other platform, I focus on making design accessible, consistent, and easy to execute across the organization.
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I love using custom illustration to add a personal, human touch to brand storytelling.
Because I approach illustration from a solutions-first perspective, every graphic I create is designed to reinforce the brand and support the outcome we want to drive.
Whether I am working in Adobe, Procreate, Figma, or another platform, I tailor illustrations to strengthen brand identity while adding creativity and character.
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Video was a natural extension of my content marketing experience because it is just another way to tell a story.
I approach every video project with the end goal in mind, which helps me capture the right footage, edit strategically, and layer in messaging that creates a cohesive and compelling narrative.
Whether it is for web, social media, or campaigns, I use video to deepen brand engagement and move audiences to action.
"Becca is an idea factory, my constant sounding board, and my partner in crime. She is always willing to share her time and knowledge and it has helped me level up my game by a million."
Content Manager