Growth Marketing
I build scalable growth strategies that turn organic traffic, conversion, and inbound pipelines into real business results.
By connecting SEO, paid media, content strategy, and conversion optimization, I create full-funnel systems that not only attract the right audiences but move them efficiently through the journey to close.
Every tactic is rooted in bigger-picture strategy, focused on driving measurable, lasting growth.
See the Results
See the Results
Crafty Examples:
Sprout Marketing Examples:
SEO
SEO Strategy & Execution
Keyword Research & Content Mapping
Organic Traffic Growth & Optimization
Conversion
Inbound Lead Generation
Conversion Rate Optimization (CRO)
Sales Acceleration Content
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I built a suite of enterprise resources that positioned Crafty to win larger deals, streamline decision-making, and outpace national competitors. Each asset was crafted to drive conversion by aligning directly to enterprise buyer priorities.
Enterprise Enablement Resources:
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At Crafty, I built and optimized inbound pathways across SEO, paid search, and content to drive scalable growth. By strengthening organic visibility, optimizing paid campaigns, and tightening conversion flows, I increased organic traffic by 59%, boosted conversion rates by 233%, and grew SEO-driven revenue by 83%.
Inbound Conversion Examples:
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I developed targeted sales resources that provided prospects with tangible examples of success, enabling them to envision outcomes and make informed decisions more quickly. These assets were instrumental in reducing the time to close by addressing common objections and highlighting proven results.
Branding Acceleration Resources:
Sales Enablement
Deck and One-Pager Library
Account-Based Messaging Templates
Digital Resources on the Website
"Becca was a massive help on my sales call. She took a deck that was rough to look at and made it spectacular. It truly makes our company stand out as the disruptor in this space. Thank you for all the help and support you provide to the sales team!"
Sales Executive